Raleigh, NC – Catalyst Group (www.catalystgroupinc.com) recently named vitalink as a strategic partner. This partnership augments Catalyst’s integrated marketing offerings with branding, public relations, reputation management, creative design, referral marketing, production, media buying, and strategic media/mail campaigns to support law firm and attorney marketing.
“Catalyst has always focused on building high performance law firms,” says Cheryl Leone, CEO of Catalyst Group of Raleigh. “The marketing landscape is changing rapidly. It can be tough for law firm owners to keep up and still find time to practice law. We wanted to provide a variety of options to our clients, allowing them to utilize our marketing, management and mastery services or to choose just the services they need. We’ve worked with vitalink for years as a vendor and know their strengths, so we are excited to have forged this new strategic partnership for our clients.”
“This partnership makes sense to us, because both Catalyst and vitalink have a similar philosophy of client service and integrating marketing efforts to make every dollar work harder for our clients,” says Jeanne Frazer, president of vitalink. “Just having a Yellow Pages ad and a website won’t cut it. Law firms must understand how to brand and create a consistent and effective marketing strategy that crosses all channels. We rely on our experience over the last 10 years with law firm marketing and best practices across a number of industries to provide marketing that works and helps firms stand above the competition. To be truly integrated, firms must also have their internal structure ready to handle an influx of prospective clients. The Catalyst Group integrated team provides the management side of the integration, web strategy, and marketing. We’re excited to be working with them to help grow law firms.”
Catalyst Group, Inc. is a professional practice development company that emphasizes value management and high performance training. Catalyst gives law firm owners the tools to manage, market and master their firms.
vitalink is a creative + strategic marketing think tank based in Raleigh, North Carolina. Founded in 1996, vitalink specializes in legal marketing, associations, colleges + universities, sports marketing, business to consumer products, restaurants, government, and non-profits.
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