Huntington, WV – vitalink’s Creative Director Mike Steele’s most recent volunteer project is the design of a new logo option for Cabell County, West Virginia’s REACH program. The county is working to streamline the process and provide a single point of contact for substance/alcohol abuse treatment.
“As a recovering alcoholic, I remember feeling completely and totally alone,” says Mike Steele. “Asking for help is extremely difficult for an addict. Making the process quicker and easier for those who ask for help is a positive step.” Mike is also involved with Youth Unite, a program that helps teens with substance abuse issues.
“Mike does such incredible work,” says Jeanne Frazer, President of vitalink. “He starts every creative session with research so he truly understands the organization he is branding. I think it’s great that he is dedicated to helping others through his art.” Frazer adds that Steele is always able to explain why he made each creative decision. Additional samples of the work for REACH and Steele’s explanation of the design can be found on our blog.
vitalink (www.vitalinkweb.com) is a creative + strategic marketing think tank based in Raleigh, North Carolina, with offices in Charlotte and Huntington, West Virginia. Founded in 1996, vitalink specializes in legal marketing, associations, colleges + universities, sports marketing, business to consumer products, restaurants, government, and non-profits.
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